If you've ever found yourself wistfully arranging supermarket blooms into something vaguely Instagrammable, or daydreaming about swapping spreadsheets for sweet peas, you're not alone, and you're in exactly the right place.
Welcome to Artisan Savant's 5-Part Floristry E-Course: the beautifully crafted floral journey designed for beginners, hobbyists, and aspiring florists ready to turn their petal passion into something wonderfully real (and dare we say, profitable).
Why Learn Floristry Now? (Spoiler: It's Booming)
Plot twist: floristry isn't dying, it's absolutely thriving. In 2024, floristry was named one of the UK's fastest-growing creative industries, with small floristry businesses growing by 70% year-on-year. Wedding florists are charging £800-£2,500+ per event, local florists are smashing it on TikTok (yes, really), and the demand for bespoke, sustainable arrangements has never been higher.
Whether you want to design dreamy arrangements for your own home, sell bouquets at farmers' markets, build a thriving wedding business, or simply learn a skill that doesn't involve staring at Excel, learning floristry properly is your golden ticket.
But here's the thing: most floristry courses are either eye-wateringly expensive (£500-£2,000 for in-person courses) or so dry they make IKEA instructions look riveting.
Our online floristry course? Different gravy.
Think of it as your witty, wine-drinking mate who happens to be brilliant with flowers and business, guiding you through the real-life floristry world with zero fluff, plenty of personality, and all the secrets we wish someone had told us on day one.
What You'll Actually Learn (And Be Able to Do)
Part 1: Starting Out in Floristry (Available Now - £18.95)
Perfect for absolute beginners who can barely tell a lily from a lisianthus. You'll learn:
✓ What it's really like to be a florist (spoiler: it's not all peonies and Instagram, there's thorns, 4am market runs, and the occasional bridezilla)
✓ Essential floristry tools with illustrated checklists (so you don't waste £200 on things you'll never use)
✓ Flower conditioning secrets that keep blooms fresher for 7-10 days longer (your customers will think you're magic)
✓ How to source flowers retail vs. wholesale (and save 50-70% on costs)
✓ Pricing that actually makes you money using proper costing formulas (no more "£25 sounds nice?" guesswork)
✓ Your first professional arrangements with step-by-step guides
Parts 2–5 (Rolling out through Spring 2026, join the waitlist!)
Part 2: Behind the Blooms
Master professional techniques, including advanced conditioning, wholesale buying, supplier relationships, and creating show-stopping designs. Includes: editable costing spreadsheets, UK supplier directory, and seasonal flower guides.
Part 3: Funeral Designs & Floral Etiquette
The sensitive art of sympathy work, covering cultural traditions, tribute designs (crosses, wreaths, casket sprays), and serving grieving clients with grace and professionalism. Includes: quote templates, client intake forms, and design tutorials.
Part 4: Blossoming into Business
Turn your floristry passion into an actual business (with real money coming in, not just Instagram likes). Learn legal setup, branding, marketing that works in 2026, booking wedding clients, and scaling sustainably. Includes: business plan template, wedding consultation guides, Instagram content calendar.
Part 5: Wedding Flowers & Planning Essentials (Bonus Edition)
The crown jewel: designing wedding work that books out months in advance. From buttonholes to breathtaking bridal bouquets, learn consultation, design, quoting (£1,000+ weddings), logistics, and delivery. Includes: wedding proposal templates, timeline planners, and portfolio-building strategies.
Each PDF is beautifully designed, refreshingly honest, and stuffed with real industry tips, downloadable templates, illustrated guides, and our signature "Florist Confessions" that'll make you laugh, cry, and text your mates saying "THIS IS SO TRUE."
Who Is This Course For?
This course is your floral soulmate if you're:
✿ Complete beginners wanting to learn floristry from home without forking out £1,500+ for college courses
✿ Career changers eyeing an exit from the 9-5 grind (hello, former teachers, nurses, and corporate escapees!)
✿ Mums returning to work craving flexible, creative careers that work around school runs
✿ Side hustlers wanting extra income doing something you actually love (£500-£2,000/month is very doable)
✿ Wedding stylists & event planners wanting to add floristry to your services (and charge more)
✿ Crafty creatives who've Googled "how to become a florist" at 2am more than once
✿ Dreamers who've said, "One day I'll do something with flowers…"
That day? Is now, darling.
(Well, technically it's whenever you fancy downloading the course, but you know what we mean.)
Why Choose This Course Over?
Real Talk:
Most floristry courses are taught by talented florists who, bless them, have never run a profitable business. They'll teach you 47 ways to wire a rose but won't tell you that charging £35 for a hand-tied when your costs are £32 is a one-way ticket to Skint Town.
This course is different because it's created by someone (hi, that's me!) who's built a floristry business and worked in customer success management for 8+ years, managing £3.2M+ accounts. Translation? I understand the business side, customer psychology, pricing that works, and how to scale without burning out.
You'll learn:
- Floristry skills (obviously)
- Business skills that actually make money
- Customer service that turns one-off buyers into raving fans
- Pricing strategies for sustainable profit (50-70% margins, baby)
- Marketing that works in 2026 (hint: it's not just pretty photos)
Plus:
✓ Instant access (no waiting for term to start)
✓ Lifetime access to all updates and new content
✓ Work at your own pace (2 weeks or 6 months, you do you)
How It Works (Spoiler: It's Dead Simple)
No awkward Zooms where you're frantically muting yourself. No scheduled classes you'll inevitably miss because life happened.
Just beautiful, downloadable PDF booklets that you can read with a cuppa (or a G&T, no judgment) in hand anytime, anywhere, in your jammies if you fancy.
Here's what happens:
- Purchase Part 1 (or grab the full course bundle, scroll down for pricing)
- Instant download straight to your device
- Follow-up email with your course files, future updates, and an invitation to our monthly newsletter
- Start learning whenever it suits you, at the kitchen table, garden bench, or hiding in the loo for peace and quiet
- Tag us @artisansavant with your creations (we love featuring student work!)
Investment (AKA What Does This Actually Cost?)
Let's be real: In-person floristry courses cost £500-£2,000+. Private tutoring? £50-£100 per hour. This course gives you the same (arguably better) knowledge for the price of a decent brunch.
Part 1: Starting Out in Floristry
£18.95 (That's less than two fancy coffees. Two.)
The Full Journey (All 5 Parts - Coming Soon!)
£79.95 (Save £15! That's £16 per course part)
What You're Really Getting:
- Professional floristry education worth £2,000+
- Business training that usually costs £500+
- Editable templates and tools (£200+ value)
- Lifetime access and updates (priceless)
- Knowledge to earn £500-£2,500+ per wedding
What Students Are Saying (Because We're Not Just Blowing Smoke)
"I went from arranging Tesco flowers in jam jars to confidently quoting £1,200 weddings. Sandra's course is funny, honest, and taught me the business side no one else mentions. Worth every penny!"
— Emma T., now running @bloomroomflorals
"Finally, a floristry course that doesn't treat you like an idiot OR assume you already know everything. The pricing section alone saved me from massively undercharging."
— Priya M., side-hustling florist
"I bought this on a whim and it's genuinely changed my career trajectory. Starting my floristry business in March thanks to the confidence this gave me!"
— Lucy D., former accountant (escaped!)
(Screenshots of student work available on our Instagram @artisansavant, prepare for serious inspiration)
Frequently Asked Questions (Because We Know You're Wondering)
"Do I need any experience?"
Nope! If you can follow a recipe, you can follow this course. We start from absolute basics.
"How long does it take?"
Part 1 takes about 3-5 hours to read and absorb. Practical exercises are at your own pace; some students power through in a weekend, others savour it over weeks.
"What equipment do I actually need?"
Part 1 includes a full starter kit list (under £100 total). You don't need a fancy studio; your kitchen table works perfectly.
"Is it accredited/certified?"
This is a professional development course, not formal accreditation. But honestly? Most clients care about your portfolio, not your certificates. We teach you to build a killer portfolio.
"Can I really start a business from this?"
Yes! Parts 4 & 5 cover everything from legal setup to getting your first paid bookings. Many of our students are now full-time or successful side-hustlers.
"When are Parts 2-5 available?"
Rolling out Spring 2026. Join our waitlist to get early access and launch discounts!
Ready to Start Your Floristry Journey?
[→ DOWNLOAD PART 1: STARTING OUT IN FLORISTRY - £18.95]
[→ JOIN THE WAITLIST FOR THE FULL COURSE]
Take your first step towards a life filled with creativity, beauty, and blooming confidence. (And possibly more flowers in your house than is strictly reasonable, but that's fine.)
Stay in Touch (We Promise We're Not Annoying)
Want early access to new course parts? Exclusive discounts? Behind-the-scenes tips? Tutorial videos? Floral inspiration that'll make you reach for your shears?
Join our monthly newsletter—all the good stuff, none of the spam.
Sign up: artisansavant@gmail.com
Follow & tag us: @artisansavant / #artisansavant
(We feature student work, share floristry secrets, and occasionally post memes about the reality of 6am market trips. You know, the important stuff.)
Florist Confession: You'll tell yourself "just a quick tidy" after a big order… and still find rogue rose petals stuck to your socks three days later. Possibly four. Definitely in your hair at your child's school assembly.
Another Florist Confession: You'll develop an irrational attachment to specific buckets. You'll know exactly which one is "the good bucket." Your family will not understand this. That's fine.
P.S. Still on the fence? Here's the thing: that niggling feeling you get when you scroll past flower photos, that little voice saying "I wish I could do that", that's not going away. The only question is whether you do something about it now or look back in a year wishing you'd started today.
£18.95. One course. Infinite possibilities.
[→ START NOW - YOUR FUTURE FLORIST SELF WILL THANK YOU]